I have been taking courses with AWAI (American Writers and Artists, Inc.) on copywriting, and I am trying to find my niche. Copywriting is writing advertising copy for various projects in various types, such as:
- autoresponder emails – this is a series of emails designed to interest your reader in clicking on a link that leads to your web landing page (the page that advertises your book). The series is sent out over a period of time to give the recipient ample time to work up enough interest in your book to click the link. These emails are sent only to prospect, i.e., people who have indicated some kind of interest in buying your book and are on your prospect mailing list.
- writing good advertising copy for home pages, landing pages and any other pages for a website. They would be all about selling YOU and your book.
- It would also involve helping the person setting up their website to their best advantage, working with SEO options, recommending the top hosting and framework suppliers, and help with design. You can pick as many of the services as you need…one, two, or a package.
How many book writers who have (or are intending to) self-publish their books would be interested in services such as the above-described? I think you can click as many as apply.